November 2015 VitaminDaily.com
Domestic Objects Makes the Perfect Winter Hideaway
Secret club business, tea parties, reading … whatever your kids’ indoor tent activity, we think the Domestic Objects Play Tents make the ideal "kid cave."
Vancouver-based mom Sarah Jagger first launched the company after sewing and building a tent for her own children. Now the line boasts a collection of styles and fabrics, with something for every little camper. Beautiful to look at, you won’t mind them setting up camp in your living room.
We love a good neutral, so obviously we’re drawn to the Natural Canvas Teepee Play Tent ($238) with windows, velcro door ties, padded flooring and throw pillows included. And to really set their imaginations whirling, we think the Happy Camper Campfire ($91) is pretty darn special.
Camping minus the cleanup? We’re in!— Elizabeth Hewitt
Octover 2015 Business Times
PART of the reason why parents buy fancy toys for their kids is so they can play with them too. So when Sarah Jag-
ger started designing play tents for kids, she made them big enough for adults to squeeze into.
If you were deprived of a playhouse when you were a child, you can make up for it with Ms Jagger’s Domestic
Objects tents, which can be used indoors as well. Says the mother of two from Vancouver: “An adult can
totally fit inside the tent. Many parents get inside and read and play with their kids. An adult could sleep inside
but their legs would come out the door,” she says. The tents are available from online shop etsy, or from
local lifestyle retailer Naiise. The inspiration for the first play tent came from her own kids, now aged three and
five. “The kids love to hide in and under things and a play tent seemed like so much fun,” she says.
She hunted for one that suited her style and her growing kids while still fitting into her home, but failed to find
an appropriate one. Armed with some sewing experience, she decided to make her own instead.
The first few she made were immediately snapped up by family and friends. Encouraged by the response, she
decided to start Domestic Objects. That was early last year, and today, her tents are shipped worldwide.
Ms Jagger (left) designs and makes tents for kids but they can accommodate adults too (far left).
‘Many parents get inside and read and play with their kids,’ she says.
PHOTOS: DOMESTIC OBJECTS
The base of each tent measures about four feet (1.2m) by four feet and is 5’6” (1.52m) tall when set up. And they
can be easily packed away when not needed. “The first few play tents I made were actually signifi-
cantly larger. Way too big for most people’s spaces,” says Ms Jagger on refining the design of her tents.
The poles are made of PVC pipes, which are extremely durable and also lightweight. “It is also the safest material
I can think of that won’t break or splinter,” says Ms Jagger. Knowing that PVC is not the prettiest choice, Ms Jag-
ger covered up the poles with fabric. Next she added windows on each side, and Velcro door ties. Each tent also
comes with a padded floor mat. Ms Jagger picks fabrics that she thinks will work with customers’ homes. “I look for
prints and colours I love, and I’ve got some amazing wide stripes coming very soon,” she says.
The tents work for a wide age range from babies to 10 year olds. “I have customers who buy them for their
babies’ nursery, or toddlers’ play room. The older kids like to set them up with sleeping bags and have a sleep
over with friends,” says Ms Jagger. She recently made a giant one for adults, which will be
marketed “as an item to go into an office space of a tech start-up as a way of segmenting space. It will be big
enough for adults on bean bags to work on their computers”, she says.
She says that she has sold “hundreds and hundreds all over the world, and about 30 to 40 per cent of sales are
from Singapore”. Ms Jagger adds that for kids, the tent is not just a tent,
but “a castle, a spaceship, a house, or a secret hideout”. For the imaginative adult, the possibilities are endless